On May 19, 2015, China-Brazil Business Summit, co-hosted by the Ministry of Commerce of the PRC and the Brazil's Department of Industry and Trade, was held in Brasilia. Ms. Dong Mingzhu, the chairwoman of Gree Electric Appliances. Inc. of Zhuhai, was invited to attend this summit. She said there was broad prospect for the cooperation in air conditioning field between China and Brazil and hoped Brazilian government could provide better investment environment for foreign-owned enterprises. What’s more, Gree advocates to cooperate with Brazil for business and social responsibilities.
Gree Electric Appliances Inc. of Zhuhai was founded in 1991. It is the world’s largest international home appliances enterprise, which has integrated R&D, manufacturing, marketing and service. Since 2005, Gree has topped No.1 in production and sales volume for 10 consecutive years, with over 300 million users all across the world. Gree has achieved sales revenue of 140.005 billion Yuan (approx. 22.9 billion USD) in 2014. In the 2015 ranking list of Forbes Global 2000 for public companies, Gree was positioned at No.385 and topped the first place among Household Appliances Industry.
Gree Brazil has been established for nearly 15 years. It was the first overseas production base set by Chinese air conditioner manufacturer and the first Chinese home appliances enterprise to go global. Since its establishment, Gree Brazil has received the highest energy-saving certificate of Brazil for 10 consecutive years. During its internationalization process, Gree insisted on localization management and made out management and operation ways according to local policies and requirements. Local employees in Gree Brazil accounts for more than 90%, which not only enables better integration of the enterprise into the local market and achieves wide recognition, but also promotes local economy and employment.
The key factor for Gree Electric entering into the World’s Top 500 Public Companies only within 25 years, is that Gree always puts social responsibilities in the first place. Gree aims to create a better life for human beings and to strive for a Clearer Sky and Greener Earth.
As the UN Messenger of Sustainable Urban Development Project, Dong Mingzhu expressed that an excellent enterprise should not only make profit by creating product and developing market, but also create a better life for human beings. Nowadays, window type units and split type units are the mainstream products in Brazilian air conditioner market. The popularizing ratio of inverter air conditioner is very low and there’s no photovoltaic air conditioner in Brazil. Along with the change of people’s living standard, there will be much demand for inverter air conditioners and photovoltaic air conditioners. Gree will fill this blank with high-quality products by adopting global advanced technologies for promoting the development of environment protection industry.
As a member of the World’s Top 500 Public Companies, Gree is committed to cooperating for business and social responsibility with Brazil.
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